Mastercard Agentic Concierge
A concept film pitching an agentic assistant for Mastercard's Priceless partnerships.
Design / Preproduction
- Figma
Motion / Compositing
- After Effects
- Premiere Pro
- MOGRT templates
AI Orchestration
- Nano Banana
Engineering challenge
A one-minute film had to make three separate partner scenarios -- Liverpool FC, Live Nation and a League of Legends final -- read as authentic Mastercard moments, with no licensed brand footage to cut from.
Each scenario was built from copyright-free source clips modified with Nano Banana to match its brand context, with the Mastercard treatment added in After Effects rather than captured on camera. The 60/40 split let live action carry the emotion while the chat simulations did the explaining, so no single shot had to do both jobs.
The mission was to build a one-minute concept video showing how watsonx Orchestrate could transform Mastercard’s concierge app into a proactive, agentic assistant tied to their “Priceless” partnerships.
Format: A 60/40 split between real-world cardholder perks and mobile UI chat simulations.
- Sports (Liverpool FC): Showcases exclusive access by securing after-hours player Q&A passes.
- Music (Live Nation): Highlights automated ticket-hunting and priority presale booking based on user preferences.
- Gaming (LoL World Finals): Illustrates an immediate jump from home to live event perks through interactive, transparent chat pop-ups.
Key objective: Prove watsonx Orchestrate’s mobile agentic capabilities to drive cardholder engagement and partner revenue.